I’m a Royal Television Society Award-winning writer and Creative Director who loves to tell stories. Whether this is to my two-year-old daughter before bedtime or to audiences of millions across the world.
I’ve worked with Golden Globe winners, Ballon D’Or winners and… Bugs Bunny.
I started out as a music journalist at VICE in my teens. Amidst the chaos, I also wrote columns for The Guardian and The Fader in my spare time. I then spent a decade working in advertising at some of the world’s best agencies, for some dream clients (Nike & adidas, mainly).
For the past six years I’ve been Creative Director at DAZN, the world’s biggest sports entertainment platform.
Selected highlights include:
-Writing and developing documentaries for some of the greatest athletes of all time.
-Building DAZN’s burgeoning branded content department – and working on some genuinely pinch-me projects for the likes of Warner Bros, Sony Pictures, Paramount, adidas, EA Sports, Guinness, Budweiser and Santander.
-Working with a BAFTA and Emmy-winning director to write a film that’s rated 9.0 on IMDb.
-Building the biggest sports channel on YouTube dedicated to women’s sport, from scratch, in under a year.
-Working with Apple TV+ to launch Ted Lasso across Europe.